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Archive for the ‘Website Design’ Category
Visualizing Virtual Products for Online Sales
Web design specialists may spend a majority of their working hours creating abstract designs, layouts, and typography for sites, but many also work with graphic design elements, taking orders to create an image of a given object or situation. Such orders often let artistic talents play with interpretation and represent the subject with a shade of their own visual perception. But such designs can become a more complex challenge in some modern design circumstances, such as the creation of visual elements for a sales page. In fact, a number of web designers who work with sales pages find that creating images for entirely virtual products is a frequent request, and this task can incorporate artistic skills from many other disciplines.
The appeal of learning, working, and playing online has led to an explosion of virtual products for sale, ranging from search engine optimization service packages for site owners interested in getting started with SEO to e-books and simple pieces of advice. As such products have no physical appearance to portray, throwing together a photograph to enhance the product’s appeal on a page is not an option. Yet many sales page owners hope to entice their viewers to make a purchase with conventional marketing methods that include a product image, and thus the need for a visual product “invention” is born.
One of the most typical approaches to creating a graphic for an object that doesn’t have a physical form is to apply its aspects to a similar object with which site visitors are probably familiar. This is most readily seen in the creation of e-book graphics; the image of a physical book may be updated with the title of the virtual product along with other corresponding information such as an author name, picture, or cover color. Applicable to a wide range of virtual products, especially those which can be visualized as being contained in a basic box, this technique is a popular choice.
Designers sometimes also use the aspects or associations of a product to create a kind of collage. A virtual product consisting of a travel guide for Austin Texas might be represented by a small pastiche of a few Austin Tx landmarks, a pair of binoculars, and a fork and knife, conveying a sense of the product’s contents without suggesting the shape of a book or pamphlet.
Within the highly visual context of the web, offering products and services that have no visual representation available can become a distinct disadvantage for competition. To remedy this problem, site owners often call on designers to create sites that suggest something tangible about their virtual products, and designers in turn must call on their imagination to create a representation that’s both accurate and attractive. A great skill to retain for creating sales pages and working with modern products in general, virtual product visualization is fast becoming more widely offered by artistic professionals.
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